Since its establishment in 1964, the company SELETTI has always distinguished itself with its tendency for innovative solutions in the area of household products. Due to changes in distributions and growing competitiveness in the market, in the last twent years the company has carries out a thorough transformation, focusing on design and the strength of Italian creativity. This transformation led to ideas and designs that have carried the brand into its present incarnation: that of a brand stands out for its personality, activity, challeneges and constant research. As a result of unique combinations, references to the wordl of art and care for daily needs. SELETTI products enter the homes of any consumers with fine tatste, who like creating fun and personal life styles.  

Since 1988, SELAB is the laboratory that has been inspiring the creativity  of the SELETTI brand. SELAB gives shape to the flow of ideas, belives in speed and the power of team work and in creative enjoyment. the target is to keep all ideas under constant pressure in a creative big-bang that reaches and spread throughout project managers, graphic designers, production, collaborators and customers. SELAB is the driving force of SELETTI's ideas,a creative laboratory always looking for products that deliver solutions., challenges and vital strength.  Stefano SELETTI is the founder and leader of SELAB, and works with his sister Miria, designer Alessandro Zambelli, Vittorio Boni and the BADINI CreaTeam STUDIO (and also collaborates from time to time with other designers).